Football: the beautiful game, the people’s game. It’s the world’s most popular sport and the number of fans who go nuts for 22 people kicking a ball around a field is growing by the day.

It’s the same trend with football betting.

There are untold markets, options and approaches to take when laying a bet on football.

Will Lionel Messi lead Barcelona to another Champions League triumph? What about him scoring with his unfavoured right foot?

Or why not turn to the English Premier League, the land of the unknown, where despite the chasm in wealth between the top-six heavyweights and the rest of the clubs there are often surprising results which can lead to a handsome pay day.

The EPL remains the most volatile of Europe’s major competitions, where a minnow like Huddersfield Town can stun the might of Manchester United.

Or what about unfancied and unfashionable Burnley’s opening day win at champions Chelsea this season – the very definition of a coupon-buster and a great money-spinner for some brave punters?

That why the EPL offers such thrills and spills when playing the odds.

In France, Paris Saint-Germain – backed by Qatar’s oil dollars– are emerging as a superpower thanks to host of marquee signings such as Edinson Cavani and Kylian Mbappe.

PSG stunned the sport in the summer when they splashed out a world record £200million on Brazilian superstars Neymar – a sure sign they are aiming to rule the Champions League in seasons to come.

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How do you make the most of the football betting market?

Here at FindBets we work with all the top bookmakers to provide you with the best odds and offers, plus a host of up-to-date information about injuries, transfers and trends to make the process so much easier.

Here are a few ways to get the best returns:

Enhanced odds

All of the major online sports books have enticing enhanced odds offers to make sure you can increase your winnings dramatically if you make the right choice.

Here at FindBets we keep our fingers on the pulse of what’s hot, letting you know as soon as possible when the numbers are adding up.

Fancy getting 12/1 on Manchester City winning their next match? There’s usually an offer for that, so if Pep Guardiola’s men continue their swashbuckling form you will be celebrating with them. It’s as easy as that!

In-play betting

Picture the scene: you’re watching the big game on television and you get a sense you know what’s going to happen next.

Whether it’s a late, late Manchester United winner; Liverpool’s suspect defence throwing away another three-goal lead (as they did at Valencia in the Champions League group stages); or Napoli coming from behind to extend their unbeaten run in Serie A.

This is where the magic of in-play betting comes in.

Most bookmakers offer ever-changing odds while the game is going on… and it’s a real thrill to get involved with.

FindBets can guide you to the best sites for in-play enjoyment and give you the information at your fingertips about the trends that indicate how the drama will unfold.